As our economy increasingly moves towards automation & casualization, and increases rates of technology uptake, the role of professional societies needs to change. As such, my Digital Artefact will track the evolution and future strategic planning for the Digital Media Society at UOW.
The advent of social media & technologies requires professional associations and student clubs at universities to reinvent themselves; no longer is it valuable to only release a quarterly magazine or run infrequent networking events. Associations need to constantly engage their audiences, both through online and in-person channels. Technological development is leading to a reality where casualization is rife, workers cannot keep up with rapid changes and are made obsolete, and affects both blue-collar and white-collar jobs alike (Novak & Dizdarevic, 2018). This overall challenging of the social contract, through so-called “crowd-based capitalism” will radically restructure the pillar institutions of market capitalism (Sundararajan, 2017).
The value of professional development-focused communities increasingly requires a diversity of perspective to remain relevant, something that fragmentation of disciplines makes even more difficult (Feingold & Estes, 2016). Embracing disciplines from other fields can assist this; roughly 30% of the Digital Media Society’s 170+ members come from non-media fields. This could be leveraged to improve skills and technology literacy, particularly when these are transferable (e.g. coding or blog writing).
This project will attempt to account for the above by developing and implementing a 5-year plan for the Society, developed through member consultation and available to all members, whilst refining our avenues to connect students with career opportunities and our workshops to support students in professional development.
Sundararajan, A (2017), ‘Crowd-Based Capitalism, Digital Automation, and the Future of Work’, University of Chicago Legal Forum, vol. 2017, pp. 487-511
Novak, V & Dizdarevic, D (2018), ‘The Future of Work in the Light of Technological Change’, International Journal of Economics and Law, vol. 8, no. 23, pp. 127-136
Feingold, R S & Estes, S G (2016), ‘The Politics, Roles, and Future of Professional Societies’, Quest, vol. 68, no. 3, pp. 284-291